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How to Record the Best Remote Video Testimonials: New Tech & Tips
Testimonials are a very powerful tool to build credibility for your business and convert customers from multiple points in the sales funnel. Testimonials can appear in many places: your home page, your...
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Top 5 Tips for Creating an Effective Video Marketing Strategy
When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch...
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Live Video Marketing: Do’s, Don’ts and Experts’ Tips From the Field
Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have...
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10 Ways Teamlancing Has Changed Branded Video
In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Big companies that had historically relied on agencies of record for all creative work are...
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10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros
Facebook videos account for billions of views each day. The marketers who have discovered how to align their video content development to Facebook’s best practices are more likely to reach their...
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50+ Video Marketing Stats That’ll Change How You View Video Marketing
Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested...
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TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?
Younger audiences are shifting away from traditional social media platforms into newer platforms like TikTok might be categorized by some as a trend, but it is much more than that — it’s a revolution....
View ArticleThe 9 Videos B2B Brands Must Embrace to Enhance Their Marketing Efforts
If you are a B2B marketer, you may somewhat understand the importance of video creation in your marketing efforts, but you might not fully grasp how to master the different types of B2B marketing...
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9 Ways to Embrace the Short-Form Video Revolution
Marketers who are paying attention know the world of social media content development is shifting underneath our feet (yeah, again) thanks to the explosion of short-form, multi-frame videos. Given the...
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10 Tips for Creating Social Media Videos Your Audience Will Love (and Share!)
Stop us if you have heard this one before: “We want you to make a viral video.” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact...
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